How much should a cup of coffee really cost? Why are prices at independent cafés generally higher than those at chain brands? This article systematically sorts out the inner logic of coffee pricing from three dimensions: café positioning, menu design, and raw material cost control. It breaks down in detail the method for calculating the original price ratio, analyzes the cost ranges of espresso beans and milk, and uses a double shot as an example to estimate the raw material cost per cup. At the same time, it offers café operators practical advice on menu planning and material procurement, helping readers understand the real considerations behind independent cafés' pricing. [more…]

Many consumers have noticed that coffee shop menu prices are becoming increasingly baffling. An Americano easily costs 30 yuan, and a specialty drink can easily exceed 40 yuan, leaving people feeling "stung" when they pay the bill. So, what exactly makes up the cost of a cup of coffee? And how should independent cafés scientifically price their products? This article examines store positioning, menu design, raw material costs, and original price ratio calculations to sort out the basic logic of coffee shop pricing, and provides reference cost ranges for espresso beans and milk, helping coffee lovers and industry professionals better understand the economics behind a cup of coffee. [more…]

Luckin Coffee's latest 2023 store price list has been announced, clearly listing prices for series such as the Classic Latte, SOE Little Black Cup, and the Raw Coconut Family. However, consumers have recently discovered that the same drink is priced differently at different stores, and in some cases the pickup price is even higher than the delivery price—a phenomenon that has sparked widespread discussion. Luckin Coffee officially responded that, due to differences in logistics and operating costs, stores may apply for price adjustments, with a maximum increase of 3 yuan. This article compiles the complete price list and reviews the changes in Luckin's pricing strategy and their impact on consumers. [more…]

Manner Coffee, long positioned as an affordable specialty coffee brand, recently opened the second stop of its travel series at The Sanya EDITION hotel, but a high-priced menu has sparked widespread discussion. A consumer who ordered a 50-yuan latte said the taste was no noticeably different from the regular 15-yuan version, and could only be seen as paying for the vacation setting. According to the price list, this pop-up store charges 45 yuan for an Americano, 50 yuan for a latte, 55 to 60 yuan for specialty drinks, and up to 200 yuan for pour-over coffee, in sharp contrast to the 15 to 25 yuan pricing at regular stores. Manner's move is speculated to be imitating Starbucks' strategy of distinguishing between regular and Reserve stores, but against the backdrop of an increasingly fierce coffee price war, whether this differentiated pricing can win market recognition remains to be seen. [more…]

Recently, a netizen noticed while waiting for a flight at the airport that the Mixue Bingcheng store had a continuous stream of people lining up to pick up their orders. Upon closer inspection of the menu, the drink prices were only one yuan higher than those at city center locations. At transportation hubs like airports and high-speed rail stations, food and beverage prices are typically much higher than in urban areas, and Mixue Bingcheng's pricing strategy has sparked widespread discussion. Many consumers have shared their experiences at scenic spots and even overseas stores, discovering that Mixue Bingcheng maintains nearly uniform pricing. What business logic lies behind this seemingly "unprofitable" approach? This article will analyze the real reasons why Mixue Bingcheng can maintain its affordable strategy from the perspectives of brand positioning, supply chain system, and revenue structure. [more…]

Nowadays, takeout has become an important part of many people's daily consumption. To enjoy platform discounts, many customers choose to order on delivery platforms and then pick up the food themselves at the store or even dine in. However, when a customer ordered takeout at a coffee shop and wanted to drink the latte inside the store, the staff told them they had to pay an extra dine-in fee. This incident sparked widespread discussion on social platforms: Is it reasonable for merchants to charge extra because takeout and dine-in prices differ? How should the consumer experience be safeguarded? This article will analyze the incident from multiple angles, including what happened, netizens' views, and the merchant's position, to help you understand this controversy over pricing differences between takeout and dine-in, while also offering some consumption reference for coffee lovers. [more…]

Professional coffee knowledge exchange For more coffee bean information, please follow Coffee Workshop (WeChat public account: cafe_style) For more specialty coffee beans, please add the personal WeChat of Front Street Coffee, WeChat ID: qjcoffeex Recently, a consumer reported that a Häagen-Dazs store in Suzhou listed espresso at 20 yuan on its menu but actually charged 23 yuan at checkout. The store explained that there is a price difference between dine-in and takeout, but the menu title clearly states "Takeout Beverage Menu" and shows only one price without indicating that takeout incurs an extra charge, making this explanation hard to believe. Since opening the world's first coffee store in Shanghai in 2014, Häagen-Dazs has continued to expand in China's coffee market, and its total number of stores has now reached 482. In addition to this pricing dispute, the brand was previously reported by the EU over food safety issues. [more…]

While delivery platforms bring orders to coffee shops, they also carry the hidden risk of brand devaluation. Many shop owners have found that blindly joining price wars not only makes profitability difficult but can also erode the store's brand value. This article systematically sorts out the key aspects of coffee shop delivery operations, from pre-opening pricing planning, accumulating Dianping ratings, and delivery menu strategies, to how to convert platform traffic into private-domain customers. It also emphasizes that independent coffee shops should differentiate themselves from chain brands through professional quality and service details, rather than getting caught in low-price involution. The article also shares practical techniques such as stamp cards and scratch cards to guide delivery customers to offline visits, helping coffee shops effectively attract traffic through delivery while maintaining their brand tone. [more…]

In recent years, small-town cafés have frequently gone viral on social media, with many shops showing off daily revenues of over 10,000 yuan, stirring the hearts of many. Yet is opening a café in a township really feasible? Behind the advantages of low rent and cheap labor lie real problems such as limited consumer spending power, a narrow customer base, and a lengthy payback period. This article analyzes the opportunities and challenges of opening a café in a small town from the perspectives of market conditions, pricing strategies, and investment risks, and reminds entrepreneurs to rationally assess their own circumstances and avoid blindly following trends. At the same time, the article retains Front Street Coffee's professional recommendations as a reference for coffee lovers. [more…]

Heytea's first store in Japan has officially landed in Dotonbori, Osaka, and the announcement of its February 15 opening immediately sparked heated discussion. Yet compared with the opening itself, what really set netizens abuzz was the menu pricing leaked on the mini-program—most drinks are priced between 950 and 1,250 yen, equivalent to about 45 to 60 yuan, nearly more than double the domestic price. Some Japanese netizens compared it with local rice prices and lamented that four cups of Heytea could buy five kilograms of rice. Are overseas ingredient and rent costs enough to justify this pricing? And are local consumers willing to pay? This article takes you through it. [more…]

Luckin Coffee has been making frequent moves in the Hong Kong market recently. According to netizens' compilation, seven stores are currently in the preparatory stage, located in Mong Kok, Tsim Sha Tsui, Tseung Kwan O, Kowloon Tong, Sha Tin, Ho Man Tin, and Sheung Wan. Among them, the Tsim Sha Tsui branch is situated right next to Starbucks, seen as a signal of direct confrontation between the brands. These stores are all currently shown as under renovation, with hoardings marked "Opening Soon." The Tsim Sha Tsui store is expected to open first early next month, and the Tseung Kwan O store is also expected to welcome customers in December. As Hong Kong people increasingly travel north to consume, mainland catering brands are heading south to test the waters. Luckin's entry has local consumers eagerly anticipating whether "9.9 yuan coffee" can land in Hong Kong. [more…]

Recently, the topic of a cup of hot milk costing 23 yuan at McDonald's trended on Weibo, jokingly dubbed by netizens as a "milk assassin." The incident originated from a complaint by a netizen on social media on November 11, which subsequently sparked widespread discussion. Some netizens shared experiences of witnessing staff opening low-priced pure milk and heating it for sale in stores, while others believed that pricing in special commercial districts like high-speed rail stations is inherently higher. Upon inquiry, McDonald's official mini-program shows that this milk comes in large, medium, and small cups, priced at 23 yuan, 19 yuan, and 15 yuan respectively, and the milk sources used in stores across different cities also vary. As coffee enthusiasts, we might as well use this incident as a starting point to discuss the pricing logic and milk source choices of chain restaurants. [more…]

Luckin Coffee has officially entered the Singaporean market, but its pricing strategy has sparked heated discussions among local netizens. The first cup is offered at a promotional price of S$4 (about RMB 20.6), while the second cup must be purchased at the original price of S$6.4 (about RMB 33). This price is already on par with Starbucks' pricing in Singapore, and no coupons can be used. Overall product prices range from S$4.8 to S$6.8. Many Singaporean netizens have mentioned local traditional coffee shops and the local chain brand Flash Coffee in discussions, believing that Luckin's pricing lacks competitiveness. This article will provide a detailed interpretation of Luckin's market performance in Singapore and genuine feedback from local consumers. [more…]

A cup of bubble tea costs only a few yuan to a dozen yuan in China, but at a Mixue Bingcheng store in Nairobi, Kenya, the menu price is as high as 580 Kenyan shillings, equivalent to about 32 yuan. A Chinese netizen in Africa photographed the price list and posted about it with astonishment, sparking discussions among Chinese people in various places. Some believe that local prices are already high, so this pricing is not outrageous; others, comparing it with places like Congo and Zimbabwe where a cup of milk tea often costs ten US dollars, exclaimed that Mixue Bingcheng is "really conscientious." This article will trace the origins and development of this price discussion and explore the cost logic behind Chinese tea beverage brands going overseas to Africa. [more…]

A hot Americano with a splash of oat milk unexpectedly revealed two different sets of charging rules—online and in-store—at the coffee chain brand Peet's. A customer selected the "add oat milk ¥2" option on a delivery platform, but was told by the store that only 30 ml had been added, and that adding up to 50 ml would require another ¥2. However, the official mini-program customer service said the option should have added about 50 ml, and made no mention of stacked charges. This confusion over the amount of milk added ultimately prompted Peet's to carry out a comprehensive overhaul of its nationwide stores and online ordering platforms, with clearly marked prices on the ordering interface. Behind this incident, what exactly are the charging standards for adding milk to Americanos at various coffee shops? And how should consumers order clearly? [more…]

On May 20, Luckin opened 15 directly operated stores simultaneously in Urumqi and Lhasa, announcing that the brand now covers all provinces nationwide. On opening day, 11 Urumqi stores and 4 Lhasa stores saw huge crowds, with some stores having wait times of over three hours for order pickup, and limited-edition cup sleeves and paper bags quickly sold out. However, alongside the high popularity came a string of complaints: severe delivery delays, inconsistent prices between third-party platforms and the mini-program, orders that could not be refunded, and even customers being removed from corporate group chats and blocked for speaking in group chats. The brand underestimated local consumer enthusiasm and lacked sufficient response measures, putting service and quality control under pressure. Based on the experience of brands like Front Street entering Xinjiang, a booming opening in a new market is not surprising, but how to balance traffic and experience remains an issue Luckin needs to address. [more…]

Luckin Coffee has amazed everyone in recent years with its rapid product iteration and endless stream of new releases, but have you noticed that prices actually differ from store to store? This article compiles Luckin's latest 2023 price list, covering classic coffees, the Little Black Cup SOE series, the Coconut Latte family, Velvet Latte, and other popular products, and also ranks the top ten drinks most worth trying. At the same time, it provides an in-depth analysis of phenomena such as price differences caused by store tiering and self-pickup being more expensive than delivery, combining media investigations and statements from store staff. In addition, the article also retains related recommendations from Front Street Coffee for coffee lovers' reference. Whether you are a regular Luckin customer or a coffee beginner, this article can help you choose that cup more wisely. [more…]

Blue Bottle Coffee is accelerating its expansion in mainland China. Following its first store in Shanghai, the second location has been confirmed for Nanjing West Road and is now under renovation. Meanwhile, Blue Bottle Coffee registered a company in Beijing in January of this year, suggesting that plans to open stores in the capital may already be on the agenda. Facing a fiercely competitive coffee market in mainland China, Blue Bottle Coffee is entering through a high-end specialty route, and whether its pricing strategy and brand effect can support subsequent expansion has become a focal point of industry attention. This article reviews the known store information, market analysis perspectives, and explores the prospects and challenges for Blue Bottle Coffee in the mainland Chinese market. [more…]

Many people are curious: for a cup of coffee sold at 25 yuan in a café, what is the real cost? Starting from the basic definition of cost, this article sorts out the pricing logic of coffee as an internationally traded commodity, explains how the New York Arabica and London Robusta futures markets affect coffee prices, and breaks down various expenses such as coffee beans, water and electricity, packaging, labor, transportation, rent, and equipment depreciation. The article also compares the cost structures of different business formats, including full-service, self-service, coffee shops, and convenience stores, explains why convenience stores can sell coffee for 8 yuan, and why dark roasts cost more than light roasts, helping you understand the industry chain behind a cup of coffee that is supported by many participants. [more…]

A cup of Americano sells for 30 yuan, a latte for 35 yuan, and specialty drinks often cost over 40 yuan, prompting many consumers to cry out that they've been "stabbed" by the prices. But is coffee shop pricing really just arbitrarily marked up? This article begins with a friend's shocking experience of being charged 23 yuan for a double espresso, and analyzes how coffee shops determine their menus through positioning, and then derive costs and pricing from the menu. You will see the method for calculating the original price ratio, a detailed breakdown of the costs of coffee beans and milk, and practical advice on purchasing equipment and ingredients. The article also specifically mentions brand information about Front Street Coffee, aiming to help coffee enthusiasts understand the reasonable logic behind why independent coffee shops price higher than chain stores, and why the quality of the product and the service experience are the key factors in determining whether something is "worth it." [more…]